Traskconsultancy™ is the brand name for the services and products created and offered by Stephen M. Trask. Traskconsultancy™ is a communication design, technology and brand development company. It's mission is broader than great design and technology. In today's competitive, media savvy and immersed world, more than elegant design is needed. Aesthetic brand development, management and efficient deployment of technology is critical to success.
Design needs to be created strategically and deployed consistently across media, markets and time. Organization philosophy, mission, identity, culture, and values must be clearly defined and projected as a unified, honest message. The goal is to propel the client’s brand(s) into a higher plane—both in the eyes of the clients and in the minds of the shareholders, media, employees, and the global community.
Towards this mission we have established a Perpetual Brand Development approach, the Brand Guidance Program (BGP™). The BGP™ is structured around a unique (trademarked) four tiered brand development model and a technology platform structured to deploy and manage the Brand process.
Many non fortune 1000 companies follow a disperse dis-unified approach to brand development (see disunity approach document). Traskconsultancy™ establishes a brand development partnership with our clients. We bring a focus on brand development as well as the tools, techniques, technology and systems to help advance our partner organizations establish a well defined aesthetic brand.
perpetual
A trademarked brand development approach offered by Traskconsultancy™. In contrast to an Ad-Hoc approach, the BGP is a long term, systematic process for developing and advancing a brand. This approach combined with the Market Conversation System™, a network technology platform, provides a unique and sophisticated option. An option which allows organizations to affordable deploy a strategic brand development process.
network platform
Market Conversation System™ is the trademarked name of an Internet architecture developed by Traskconsultancy. It is build on the open source system Drupal. It was created for the advancement and development of client brands as part of Traskconsultancy Brand Guidance Program™. It was designed to address issues and market place opportunities created by the Internet. To facilitate the adaptation of the Internet as an efficient vehicle of conversation between organizations and their Markets. Also as a tool for systematic brand advancement and a platform for business communications.
ad hoc: (Latin.) literally “for a particular purpose”.
This is a project specific approach. This is the typical approach of most non-fortune 500 business (see disunity approach document). When a “web site” or print piece is needed it is design for that specific purpose, it is not part of an over-arching brand strategy approach. The focus is simple design and output.
“The Internet has become the center of gravity for all brands. It is logical, to make it the center of brand development and management”.
Stephen M. Trask
“Being Good In Business Is the Most Fascinating Kind Of Art.”
Andy Warhol
“Branding isn’t an option today. Companies, people, products and services are branded by consumers, one way or the other.”
John R. Graham
Stephen M. Trask and Traskconsultancy™ primary markets of interest are high energy entrepreneurial companies and organizations with progressive sustainable or socially useful models. Organizations interested in developing an honest, genuine brand.
The Brand Guidance Program and the Market Conversation System technology creates an Internet Centric development model, clients can actually be anywhere.
Stephen Trask | Traskconsultancy
Brand Guidance Program
Market Conversation System
Ad Hoc Design
A Communication Design Company
www.traskconsultancy.com
www.marketconversationsystem.com
Telephone: 858 480-1561