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Market Conversation System™ is the trademarked name of this Internet architecture. It was created for the advancement and development of client brands as part of TraskConsultancy Brand Guidance Program™.
[mcs]™ is designed to address issues and market place opportunities created by the Internet. To facilitate the adaptation of the Internet as an efficient vehicle of conversation between organizations and their Markets; Markets, defined in the broadest sense to incorporate customers, press, suppliers, employees, stakeholders. Also, as a tool for systematic brand advancement and a platform for business communications.
This technology gives the client full control over site content, media and user permissions from a private area. It facilitates a broad range of publishing and communication objectives. The [mcs]™ system establishes a platform for highly branded and customized business systems.
Other solutions are available, but for most organizations the costs and complexities were prohibitive and most solutions look very “canned” and are not very sophisticated or customizable in their branding capabilities. So we have developed the Market Conversation System. The platform comes with many stand-alone features and an architecture supportive of custom features. As of version 4.0 the [mcs] technology and components are layered on the Open Source Drupal CMS (Content Management System) see “About Drupal” Section below.